PROJECTS

Three different emergency preparedness backpacks with various supplies laid out around each, including gloves, water bottles, flashlights, and first aid kits.
Three different emergency preparedness backpacks with various supplies laid out around each, including gloves, water bottles, flashlights, and first aid kits.

CRISIS BUNKER

Marketing and Content Lead over a three-month period, responsible for shaping and delivering Crisis Bunker’s marketing and content strategy across digital channels.

Focused on developing clear, practical communications around emergency preparedness and resilience, translating complex risk concepts into accessible messaging for a general audience.

Worked across content creation, brand narrative development, and campaign messaging to support fast-paced, founder-led decision-making.

Ensured consistency of tone, clarity of information, and alignment between product positioning and audience needs in a high-urgency, resilience-focused context.

Screen capture of a website page titled 'Crisis Bunker' with a navigation menu that includes options like HOME, PREPAREDNESS BACKPACKS, RESILIENCE LOCKERS, RESILIENCE HUBS, BULK BUY, ABOUT US, and BOP SCHOOLS. The page features an aerial view of flooded trees and a road with cars, with large yellow text overlay that says 'PROTECTING WHANAU, STRENGTHENING COMMUNITIES' and white text below stating 'Practical disaster preparedness systems for marae, organisations, and households across Aotearoa.'
Screen capture of a website page titled 'Crisis Bunker' with a navigation menu that includes options like HOME, PREPAREDNESS BACKPACKS, RESILIENCE LOCKERS, RESILIENCE HUBS, BULK BUY, ABOUT US, and BOP SCHOOLS. The page features an aerial view of flooded trees and a road with cars, with large yellow text overlay that says 'PROTECTING WHANAU, STRENGTHENING COMMUNITIES' and white text below stating 'Practical disaster preparedness systems for marae, organisations, and households across Aotearoa.'

At Crisis Bunker, I developed and delivered a range of digital and visual assets to support the website and brand presentation.

I enhanced the Shopify site through targeted CSS improvements, strengthening visual hierarchy, improving layout structure, and increasing overall design consistency.

These changes helped elevate the brand’s presentation and improved the clarity and usability of the online customer experience.

This is the work at Crisis Bunker. Fast, hands-on content made to perform, not sit pretty. Ideas move quickly, execution has to feel real, not overcooked.

Captured in the moment, refined in the edit, driven by story and shareability. Low fluff, high intent, maximum impact.

Rākeiao, a famed undefeated chief and eldest son of Rangitihi, formed a deep bond with the kapowai (dragonflies) while living at Ōkataina, Te Koutu Pā on Lake Rotoiti.

In battle, the kapowai would appear in vast swarms, overwhelming enemies and securing his victory.

Today, their presence is still acknowledged at Tapuaekura / Rākeiao Marae during significant gatherings, where elders read them as signs of guidance, caution, or balance within the kaupapa.

Six light blue backpacks labeled crisis bunker, disaster shield, and Manaki outdoor backpack on a blue digital background.
Six light blue backpacks labeled crisis bunker, disaster shield, and Manaki outdoor backpack on a blue digital background.

Created high-quality visual assets for web, social media, and print, focusing on clear and consistent product presentation to strengthen brand value.

Photographed all products and handled post-production, including retouching and background clean-up, to ensure a crisp and professional visual standard across all outputs.

A collection of emergency preparedness and survival gear including backpacks, flashlights, batteries, multi-tools, first aid kits, waterproof bags, hygiene supplies, food rations, water bottles, gloves, face masks, and various outdoor tools.
A collection of emergency preparedness and survival gear including backpacks, flashlights, batteries, multi-tools, first aid kits, waterproof bags, hygiene supplies, food rations, water bottles, gloves, face masks, and various outdoor tools.

Developed and structured high-resolution templates to enable efficient future editing and rapid asset replacement, improving workflow speed and maintaining visual consistency across campaigns and channels.

A collection of digital illustrations of various emergency preparedness and survival kits, including backpacks, gloves, first aid supplies, and food, arranged on a light blue background for creating disaster and survival themed templates.
A collection of digital illustrations of various emergency preparedness and survival kits, including backpacks, gloves, first aid supplies, and food, arranged on a light blue background for creating disaster and survival themed templates.
A black and white image on the left and a colored image on the right, both featuring a stylized bird with outstretched wings perched on a curved shape, placed over a diamond-shaped background with a Maori-inspired border pattern. Below each, the phrase 'HE PUNA RUKU MĀTAURANGA O WHANGARURU' is written, with the black background version having white text, and the white background version having dark blue text.
Logo with Maori designs, a stylized bird, a hand with a fern, and a fish, titled 'Resilience Hub' for Ngā Pūhā.
Logo with Maori designs, a stylized bird, a hand with a fern, and a fish, titled 'Resilience Hub' for Ngā Pūhā.

As part of Crisis Hub services, supported the development of bespoke decals for marae resilience hubs to strengthen ownership and cultural relevance.

This involved redrawing original logos and preparing print-ready artwork for high-quality production, ensuring accurate, scalable files suitable for durable decal application.

(original on right)

Building with large signs related to crisis resilience and emergency preparedness, with a small sign on the grass and palm trees nearby.
Building with large signs related to crisis resilience and emergency preparedness, with a small sign on the grass and palm trees nearby.
Building with large advertising banner showing a family holding hands on a beach, with the words 'Protecting Whānau, Strengthening Futures'. The building has blue siding and multiple small windows.
Building with large advertising banner showing a family holding hands on a beach, with the words 'Protecting Whānau, Strengthening Futures'. The building has blue siding and multiple small windows.

Created visualisations of outdoor ambient and interior signage to support brand.

A collection of various household items and batteries on a white surface, captured in a digital photo editing workspace.
A collection of various household items and batteries on a white surface, captured in a digital photo editing workspace.

Captured photography assets using iPhone to streamline production time and reduce budget requirements, intentionally avoiding studio lighting setups.

This approach enabled faster turnaround and produced flexible, editable source files where individual products could be replaced or updated efficiently.

A woman holding a young girl standing in a hallway filled with water that reaches their knees. The woman has curly hair and is wearing a dark jacket with a backpack, while the girl wears a pink and purple patterned jacket and rain boots. Large yellow text on the wall reads "ARE YOU READY?".

Created realistic concept scenarios for campaign use, produced without AI, using photography-based shoots with model release forms in place for social media and web content.

Focused on developing authentic, relatable visual storytelling to support marketing campaigns and enhance audience engagement across digital channels.

A community resilience infographic titled 'Crisis Bunker' with a background image of a flooded house and family. It highlights the organization's founding, impact, and initiatives like resilience hubs, lockers, emergency preparedness backpacks, and partnerships to support communities during disasters.
A community resilience infographic titled 'Crisis Bunker' with a background image of a flooded house and family. It highlights the organization's founding, impact, and initiatives like resilience hubs, lockers, emergency preparedness backpacks, and partnerships to support communities during disasters.
Poster showing contents of a Manaaki Outreach Backpack for Māori Wardens, including a blue backpack, emergency supplies, hygiene products, safety equipment, and labeled containers, with descriptions of key features and intended use.
Poster showing contents of a Manaaki Outreach Backpack for Māori Wardens, including a blue backpack, emergency supplies, hygiene products, safety equipment, and labeled containers, with descriptions of key features and intended use.

Created high-impact sales document templates for internal use, focused on strengthening brand identity and enabling fast, effective communication of key product and sales information.

Designed layouts to prioritise clarity, consistency, and speed of deployment across recurring sales materials.

At Crisis Bunker, I developed and delivered a range of digital assets supporting both the website and social media campaigns.

This included producing motion graphics using Adobe After Effects for Facebook and Instagram, including a campaign titled “Are You Ready?”, designed to increase engagement and awareness around preparedness messaging.

This is Verge NZ website, "Why work with us"

VERGENZ

Currently working with VergeNZ to manage and strengthen their digital presence across web, Google Business, and social media.

This includes ongoing website updates, content creation, performance tracking, and shaping a clear digital strategy to support growth.

We’re also laying the groundwork for the upcoming Taupō marketing campaign, ensuring everything is aligned, consistent, and ready to scale.

Brochure with various construction images and text promoting VergeNZ, a scaffolding provider, highlighting expertise, safety, and customer satisfaction.

Sagebrush Cantina is an iconic Los Angeles restaurant and entertainment venue known for its massive patio, live music, and legendary Sunday brunch.

I was brought on as the Social Media & Digital Manager (March 2024 - November 2025) to transform their digital presence from a casual social feed into a high-converting traffic funnel.

By aligning consistent content, local SEO, and event-focused campaigns, I turned digital engagement into physical foot traffic and ticket sales.

  • Role: Social Media & Digital Marketing Manager

  • Timeline: May 2024 – December 2025

  • Core Focus: Traffic Growth, Event Promotion, Local SEO, Audience Retention

• The Results (At a Glance)

  • +88% Year-over-Year Website Traffic Increase

  • 220,253 Total Website Visits

  • 398,288 Total Pageviews

  • 101 Seconds Average Time on Page (Healthy, High-Intent Engagement)

The Strategy & Execution

1. Turning Scrollers into High-Intent Visitors

Instead of just chasing viral metrics on Instagram, I focused on driving traffic to pages that directly impact the restaurant's bottom line. By optimizing content for search intent and synchronizing social media pushes with real-time venue happenings, I funneled massive traffic to high-revenue pages:

  • Sunday Brunch: 27,188 views

  • Upcoming Events & Concerts: 17,505 views

  • Dinner & Menus: 24,500+ combined views

2. Synchronizing Event Promotion Funnels

To support Sagebrush Cantina’s packed event calendar, I designed seasonal digital campaigns that aligned social media teasers, website landing pages, and Google Business updates.

  • The Impact: Successfully drove massive traffic spikes during key promotional months—including 5,050 pageviews for July content alone—directly contributing to packed houses and event sell-outs.

3. Optimizing the User Experience

Getting people to the website was only half the battle; keeping them there was the real win. By keeping site content fresh, optimizing form conversions, and ensuring seamless navigation, we maintained an average time-on-page of 101 seconds with stable, healthy bounce rates (~53%). Visitors weren't just clicking and leaving—they were actively planning their visits.

Key Takeaway

By treating social media as the top of the marketing funnel and the website as the ultimate destination, I proved that digital marketing for hospitality isn't just about aesthetic feeds—it’s about filling seats, selling out tickets, and measurably growing a local business.

INTAKS

Partnered with INTAKS on the redesign and refinement of their website, sharpening messaging, improving usability, and strengthening their digital presence.

Alongside this, I produced a high-impact print brochure that clearly communicates their services and capabilities on site.

This is supported by punchy, authentic social media videos showcasing real client experiences, designed to grab attention, tell genuine stories, and highlight the real benefits INTAKS delivers.

Each testimonial is meticulously tailored to convey the unique value and impact of their solutions.

Showcasing the genuine satisfaction and benefits that INTAKS provides to clients.

A brochure layout featuring a smiling construction worker in a safety helmet and vest, standing on scaffolding, with multiple pages of promotional content for a company called INTASKS, emphasizing expertise and support in construction services.