PROJECTS
CRISIS BUNKER
Marketing and Content Lead over a three-month period, responsible for shaping and delivering Crisis Bunker’s marketing and content strategy across digital channels.
Focused on developing clear, practical communications around emergency preparedness and resilience, translating complex risk concepts into accessible messaging for a general audience.
Worked across content creation, brand narrative development, and campaign messaging to support fast-paced, founder-led decision-making.
Ensured consistency of tone, clarity of information, and alignment between product positioning and audience needs in a high-urgency, resilience-focused context.
At Crisis Bunker, I developed and delivered a range of digital and visual assets to support the website and brand presentation.
I enhanced the Shopify site through targeted CSS improvements, strengthening visual hierarchy, improving layout structure, and increasing overall design consistency.
These changes helped elevate the brand’s presentation and improved the clarity and usability of the online customer experience.
This is the work at Crisis Bunker. Fast, hands-on content made to perform, not sit pretty. Ideas move quickly, execution has to feel real, not overcooked.
Captured in the moment, refined in the edit, driven by story and shareability. Low fluff, high intent, maximum impact.
Rākeiao, a famed undefeated chief and eldest son of Rangitihi, formed a deep bond with the kapowai (dragonflies) while living at Ōkataina, Te Koutu Pā on Lake Rotoiti. In battle, the kapowai would appear in vast swarms, overwhelming enemies and securing his victory. Today, their presence is still acknowledged at Tapuaekura / Rākeiao Marae during significant gatherings, where elders read them as signs of guidance, caution, or balance within the kaupapa.
Created high-quality visual assets for web, social media, and print, focusing on clear and consistent product presentation to strengthen brand value.
Photographed all products and handled post-production, including retouching and background clean-up, to ensure a crisp and professional visual standard across all outputs.
Developed and structured high-resolution templates to enable efficient future editing and rapid asset replacement, improving workflow speed and maintaining visual consistency across campaigns and channels.
As part of Crisis Hub services, supported the development of bespoke decals for marae resilience hubs to strengthen ownership and cultural relevance.
This involved redrawing original logos and preparing print-ready artwork for high-quality production, ensuring accurate, scalable files suitable for durable decal application.
(original on right)
Created visualisations of outdoor ambient and interior signage to support brand.
Captured photography assets using iPhone to streamline production time and reduce budget requirements, intentionally avoiding studio lighting setups.
This approach enabled faster turnaround and produced flexible, editable source files where individual products could be replaced or updated efficiently.
Created realistic concept scenarios for campaign use, produced without AI, using photography-based shoots with model release forms in place for social media and web content.
Focused on developing authentic, relatable visual storytelling to support marketing campaigns and enhance audience engagement across digital channels.
Created high-impact sales document templates for internal use, focused on strengthening brand identity and enabling fast, effective communication of key product and sales information.
Designed layouts to prioritise clarity, consistency, and speed of deployment across recurring sales materials.
At Crisis Bunker, I developed and delivered a range of digital assets supporting both the website and social media campaigns.
This included producing motion graphics using Adobe After Effects for Facebook and Instagram, including a campaign titled “Are You Ready?”, designed to increase engagement and awareness around preparedness messaging.
VERGENZ
Currently working with VergeNZ to manage and strengthen their digital presence across web, Google Business, and social media.
This includes ongoing website updates, content creation, performance tracking, and shaping a clear digital strategy to support growth.
We’re also laying the groundwork for the upcoming Taupō marketing campaign, ensuring everything is aligned, consistent, and ready to scale.
Social Media Manager
Sagebrush Cantina, Los Angeles
Key Achievements:
• Grew website traffic to 220,253 visits (May 2024–Dec 2025), driving an 88% year-over-year increase through consistent content, strategic SEO, and event-focused campaigns.
• Generated 398,288 total pageviews, with the Home page alone accounting for 174,600 views, reflecting strong user retention and interest in venue activities.
• Increased visibility and engagement on high-intent pages, including:
– Sunday Brunch: 27,188 views
– Upcoming Events: 17,505 views
– Dinner Menu: 13,586 views
– Dinner: 10,985 views
• Maintained strong on-page performance metrics with 101 seconds average time on page and stable bounce/exit rates (53.69% / 54.47%), indicating healthy user engagement.
• Drove traffic spikes on key promotional months, including 5,050 pageviews for July content, aligning digital pushes with event promotion cycles.
• Oversaw site content, form conversions, event promotion funnels, and Google Business updating, contributing to increased bookings and event sell-outs
INTAKS
Partnered with INTAKS on the redesign and refinement of their website, sharpening messaging, improving usability, and strengthening their digital presence.
Alongside this, we’re producing a high-impact print brochure that clearly communicates their services and capabilities on site.
This is supported by punchy, authentic social media videos showcasing real client experiences, designed to grab attention, tell genuine stories, and highlight the real benefits INTAKS delivers.
