NOUVELLE
Crest Scaffolding
BRANDING & ID
Inspired by the owner’s unique journey, I crafted a brand identity for Crest Scaffolding that embodies adventure, elevation, and a deep connection to the wild. The logo’s three mountain peaks represent the strength and unity of Willem and his two sons, reflecting the rugged beauty and reliability that define their story.
This identity captures both the thrill of reaching new heights and the dependable foundation Crest Scaffolding brings to every project. Every design choice—from the logo’s form to the earthy colour palette—was shaped by Willem’s narrative, adding a personal touch that reflects the brand’s values of safety, trust, and excellence.
VergeNZ Brochure design
I developed a new brochure for VergeNZ, designed specifically for prospective clients and those exploring business opportunities.
This brochure became a key sales tool—delivering clear, concise information about the unique opportunities VergeNZ offers. I focused on crafting compelling copy and a well-structured layout with a fast turnaround, ensuring their objectives and strategies were communicated effectively to the right audience.
To track engagement, I incorporated a QR code linking to a dedicated landing page, allowing us to measure interest and interaction directly from the brochure.
This project marked the beginning of an exciting new direction and marketing campaign, setting the stage for VergeNZ’s future growth. Stay tuned—there’s more to come!
Sagebrush Cantina's Fresh Digital Refresh
I rolled up my sleeves and gave Sagebrush Cantina’s online presence a fresh start—updating the website for a smoother user experience and creating straightforward social media plans to let the brand shine, all built on genuine, organic growth.
In less than a year, Instagram followers grew from 45 to over 1,000. That’s more than just a number—it’s proof of my ability to build an engaged, authentic online community. It’s also a clear example for anyone in digital marketing, social media, or communications that real, measurable impact comes from honest, grassroots efforts.
Come see how I’ve transformed Sagebrush Cantina’s online experience!
INTAKS Brochure Design
I recently developed a new brochure for VergeNZ, tailored for prospective clients and individuals interested in business opportunities.
This essential sales tool delivered clear, concise information about the unique opportunities VergeNZ offers. I created and refined the copy, sourced and facilitated the imagery, and ensured a polished, cohesive presentation. With a focus on a quick turnaround, I was able to effectively communicate VergeNZ’s objectives and strategies to the target audience.
This project marked the beginning of an exciting new direction and marketing campaign, aimed at redefining VergeNZ’s future priorities. Stay tuned—there’s more to come!
True North Native Article
In collaboration with True North, I crafted an adventure-driven campaign showcasing their unique luxury cruises through the untouched regions of Papua New Guinea.
Focusing on vibrant coral reefs, magical fjords, and towering waterfalls, I built a captivating narrative that blends exclusive experiences—snorkelling, diving, mud crabbing, and even helicopter rides.
The project highlights True North’s key point of difference: a purpose-built ship designed to access places larger vessels can’t, delivering an intimate, high-end travel experience for affluent, adventure-seeking audiences.
SPECSAVERS
|NATIVE ADVERTSING
A recent collaboration with Kidspot intertwining content and creativity.
The goal was to authentically convey the unique narrative of Specsaver's brand, ensuring a premium and impactful representation where every detail reflects its essence.
The focus revolves around the theme: "Why a vision check should be on your radar this new school year."