Project in Progress: Comprehensive Brand Build & Positioning for GTT&S
The Brief & Strategy: I am currently collaborating with Gary Tavey to launch the brand identity and digital footprint for GTT&S (Gary Tavey Training & Support), a premium New Zealand-based onboarding and safety compliance contractor.
Gary specialises in training crews on the highly recognisable, premium INTAKS scaffolding and edge-protection system.
Design Execution: To establish instant industry credibility, I engineered a bold, high-contrast visual identity utilising a high-visibility safety yellow and structured black palette, as seen in the custom business card mockups.
The core geometry of the GTT&S mark was intentionally designed to mirror the structural, interlocking lines of the official INTAKS branding, creating an immediate, trusted psychological connection for site managers and B2B clients.
We are currently securing local infrastructure (including a custom .co.nz Google Workspace ecosystem) and mapping out a high-conversion web layout that positions Gary’s elite technical expertise as a masterclass in site productivity and compliance.
Next Immediate Action Items for Gary's Project:
Secure the Domain: Check domain registrars for gttsupport.com or a close variation immediately.
Spin up Google Workspace: Create the account so he can begin sending proposals from gary@... instead of a personal inbox.
Draft the Bio: Write a 3-sentence profile bio that seamlessly bridges his incredible background directly into the commercial advantages his training contracts offer.
The Graphic Design WIP Workflow
1: The Creative Direction (Moodboards):
Before sketching a single line, we establish the visual "vibe." I pull color palettes, typography styling, and imagery into a curated moodboard. You sign off on the overall artistic direction so we ensure the emotional tone aligns perfectly with your brand identity.
2: Concept Sketches & Layout Wireframes:
Next, I map out raw layouts. Depending on the project, this looks like digital sketches or low-fidelity structural layouts.
We focus purely on composition, hierarchy, and ideas—ignoring final colors and details to lock in the core concept first.
3: Digital Refinement & Prototypes:
Once the layout structure is approved, I transition into software (like Figma or Illustrator) to build out the polished, high-fidelity drafts.
You receive a dynamic presentation link where you can see the designs in high resolution and leave contextual feedback.
4: The Design System & Asset Handover:
After final revisions, I don't just send a flat image.
I organise your design assets into a clean, structured package containing all necessary file types (SVG, PNG, print-ready PDFs) alongside a mini style-guide for fonts and colours.
LET’S WORK TOGETHER
If you’re looking for thoughtful, experienced design support with a human approach, I’d love to hear about your project.